Refresh Your Online Presence
Why you must show up online?
With millions of people connecting online via their phones (mobile-friendly), iPads and computers, it is considered a standard for you and your business to show up. When was the last time you checked:
• Google My Business
Now, not all platforms will be appropriate for your niche or ideal customers, but there should be at least 2-3 platforms where you know your customers are hanging out and that you have some type of strategy or campaign that will attract them and help them be inspired to go to your website or specific landing page with your offer.
Do all your platforms have a similar banner, logo and completely filled out with information that will help people find you and connect? I’m amazed at how many business don’t utilize the banner space on these profiles or they are not even listed!
Getting online can be a bit overwhelming, but there are answers and when you have someone who know what they are doing, you can have ALL YOUR PLATFORMS branded and optimized within a few hours…. instead of you trying to figure it out over the entire weekend. Plus you may even get a few tips on how to use these platforms as tools to connect and engage at a higher level.
Because everything is so accessible, it’s actually fun to see what your competition is doing and find some great ideas on how they are doing it and if you were to compare yourself, then you can actually see the difference and this can be very inspiring! Especially if the imagery and messaging get your creative juices flowing so that you can get some real clarity on why you are different and better than anyone else.
What does it mean to have a strong, well-branded, optimized online presence?
An online presence is any existence of an individual or business that can be found via an online search. This means that if someone has your business name and they type it into a search engine (Google, Yahoo, Bing, Yelp, etc) that you and your business will show up. If you follow search engine optimization (SEO) best practices, your business should be the first result on the search engine results page (SERP) when an internet user types what you do and where you do it (the city or town: i.e. “best medi-spa, San Diego”) into a search engine.
Having a strong brand comes from having your name or business show up multiple times on that first page of Google results. The list would include your website, all your social media platforms, articles in industry news, YouTube channel videos, images, Google maps, Yelp, star ratings and testimonial reviews, etc.
Being well-branded comes from having a recognizable logo, a tagline and or messaging with cohesive images, and a general overall appeal to your customers. Your brand is clear, shows up on all online platforms and listings, and is easily accessible to anyone looking for you or your business.
Optimized means that people can find you not only by typing in your business name, but also by typing in any product or service that you provide in your area or as a superior or “best” reputable company. Your business also shows up if someone is looking for people within your company. This means that all your employees have a well-written bio and company branding appears on their professional profiles like LinkedIn or business directories.
How can I increase my online presence?
Here are three simple strategies you can use to increase your online presence and attract more customers.
3 Ways to Grow Your Online Presence and Attract More Customers
- Brand all online platforms (website, social media, directories with your logo, business location, website, list of products and services and contact information).
- Optimize Your Website (speed, appealing images and messaging, use keyword-optimized content and have working call-to-actions that capture leads). Keep things fresh by adding content regularly, even if that’s just a regular feed on Instagram, LinkedIn, YouTube or Facebook. Ideally you are creating blogs and other content using specific keywords which makes Google and other search engines know your business is alive and keeping things current.
- Choose Your Social Channels Wisely. Understanding your best customers and where they are online is critical to choosing which social platforms will be best for your business. Make sure you’ve clearly identified your target market(s) and you and posting relevant content that they like to follow, share and engage with.
Empower Me Marketing is focused on helping our clients successfully navigate this whole online marketing world. We love working with individuals and business who empower others and we want to empower you through our systemized marketing strategies that are very trackable. We LOVE to see the conversions, see the results and get your prospects through the buyers journey of awareness, education, trust to become loyal customers. Whether you are launching a new program or online course, or you know you need to be online and do it efficiently and effectively, we are here for you!
Start now: Book a 30-minute call today and learn more!